Mittwoch, Juni 11, 2008

Shifting into the Mainstream




Greetings from Toronto. I am currently at the Canadian Green Building Council's first national summit and I am very grateful for having made the trip to the other side of the country. "Shifting into the Mainstream" - the title of the summit is very much to the point: within the last year - without doubt - the green movement has shifted from solely being in the minds of granolas, hippies, ecologists (and me) into the mind of the mainstream.


It's amazing what a room of like-minded people can do to refresh our vision of living in harmony with our planet. It's amazing how chatting with people who share the same values nourishes the soul, and makes me look forward to finding new opportunities to make a difference.


Tonight Ray Anderson was the keynote speaker at the celebration. (Check out Mr. Anderson's talk on youtube here) He reminded us: "Let us not celebrate too long. We still have a long way to go. There is no time for complacency. Our technology has to fundamentally change. Instead of "plundering" our resources - from the linear concept of TAKE - MAKE - WASTE, we need to to transform our technology in a cyclical concept of reusing renewable materials with as little waste as possible." So, true.


He finished his speech with: "One person at the time. It cannot happen without you and me. It's up to us."



And we need to act now. Let's move out of the competitive mind into the creative mind and let's make a living, create value AND have a zero footprint: all at the same time, they are not mutually exclusive. It might not be completely possible right now, but we can align our actions today, so that tomorrow we are one step closer to a more sustainable future.













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